Budweiser has updated its identity for modern times thanks to creative agency JKR. As a part of a global rebrand, JKR took Budweiser’s signature bowtie-style logo from its 140-year history into 2016 with a more two dimensional design. Eschewing shadows and hints of gold for something more simple, the new logo is recognizable but fresh. In addition to the new logo, the agency produced two bespoke fonts — Bud Bold and Bud Crafted. Both fonts were envisioned to encompass the traits of “confidence and quality.” What do you think of the new logo?
Source:IT'S NICE THAT
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