Following the phenomenal success of Calvin Klein’s much-spoofed advertising campaigns separately featuring Justin Bieber and Kendall Jenner (which gained it millions of new millennial followers on social media), the brand has gone all out for its Spring 2016 underwear campaign, recruiting the likes of Kendrick Lamar, Fetty Wap, Abbey Lee Kershaw and FKA twigs to lend their star power alongside returning appearances from Bieber and Jenner. The celebrities fill out an empty field describing what exactly they do in their Calvins, with Kendall proclaiming that she “dreams” in hers in a max cozy/sexy pose, which will undoubtedly perk the interest of her tens of millions of followers. Find some images in the gallery above and the campaign video below.
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